Abd Razak, Dzulkifli
(1996)
Tobaccolympics: Faster, higher, stronger and even smokier...
The Sun.
Abstract
TOMORROW, THE ATLANTA OLYMPIC will be over. Many new worldclass
standards have been set in the past 2
weeks or so. In this sense Malaysia too has set a new Olympic records. Malaysians should take pride in any
medals won by our athletes. If we managed only a bronze in the last Olympics, In Atlanta, at least we did
better. However, while we celebrate this achievement, we cannot overlook certain things that have not
changed.
Much like the previous Olympics, we have been subjected to such intense "indirect" tobacco advertisements.
The difference, this time perhaps lies in the theme "Breakaway." Youngster have taken to the tune of the
theme quite naturally. One wonders whether they will take that extra step to smoke the brand of cigarette
implied in the advertisements.
The association between the ad and the games is of course, a positive one. It climaxed with an archer lighting
the symbolic Olympic touch supported by the advertiser's logo. Talk about positive reinforcement. Moreover,
there was not a single reminder during the period stating that smoking is hazardous to health or at least
incomparable with sports.
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