CROSS-CULTURAL WEB DESIGN STUDY: RESEARCHERS’CHALLENGING TASKS IN DEVELOPING COUNTRIES

Goh, Chu Hiang (2016) CROSS-CULTURAL WEB DESIGN STUDY: RESEARCHERS’CHALLENGING TASKS IN DEVELOPING COUNTRIES. Asia Pacific Journal of Contemporary Education and Communication Technology. pp. 190-199. ISSN 2205-6181

Preview

PDF - Published Version Available under License Creative Commons Attribution. Download (562kB) | Preview

Abstract

Cross-cultural web design research in developing countries especially in Southeast Asia is challenging due to its cross-cultural constraints and complexities. Drawn from analysis and extensive literature review in cross-cultural studies, HCI and design theories, the paper presents the current research trends and challenges faced by contemporary researchers in this area. Myriad of definitions and understanding of culture; uncritical adoption of models and culture theories; issues of etic, emic and the problems of pseudo-etic claims in research findings; and the significant role of designer as primary decision-maker in design processes, are the challenges delineated in this paper. It is crucial to examine these issues to secure the best practice in cross-cultural web design study. The paper concludes by indicating a substantial misdirection in the current research trends and suggests that a redirection of research approach is essential to improve the web service in government websites in order to further enhance social and economic development. Five significant guidelines to conduct cross-cultural web design research in developing countries are thus proposed.

Item Type:	Article
Uncontrolled Keywords:	Cross-cultural Studies, HCI, Web Design, Malaysia, Southeast Asia
Subjects:	H Social Sciences > HM Sociology N Fine Arts > NX Arts in general
Divisions:	Pusat Pengajian Seni (School of the Arts)
Depositing User:	Administrator Automasi
Date Deposited:	09 Mar 2017 01:37
Last Modified:	09 Mar 2017 01:37
URI:	http://eprints.usm.my/id/eprint/32352

Actions (login required)

View Item