Motivator And Inhibitor Factors Influencing Small Medium Sized Enterprises (Smes) In West Malaysia To Adopt E-Commerce

Lim , Seng Chee (2016) Motivator And Inhibitor Factors Influencing Small Medium Sized Enterprises (Smes) In West Malaysia To Adopt E-Commerce. PhD thesis, Universiti Sains Malaysia.

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Abstract

Penggunaan e-Dagang dalam kalangan perusahaan kecil dan sederhana di Malaysia masih rendah dan belum mencapai sasaran yang ditetapkan oleh pelan kerajaan. Objektif kajian ini ialah untuk mengkaji tahap penggunaan e-dagang dalam kalangan perusahaan kecil dan sederhana (SME), dan memeriksa hubungan antara manfaat, halangan, sokongan pihak pengurusan atasan, kesediaan organisasi, tekanan persaing, sokongan kerajaan serta penggunan e-Dagang. Selain itu, tiga faktor iaitu produktiviti pengurusan, sokongan operasi dan bantuan keputusan strategik dari nilai strategik yang dilihat digunakan untuk kesan keserhanaan ke atas faktor penentu. Hasil kajian menunjukkan penggunaan e-Dagang ialah berkadar sederhana. Faktor penentu kepada SME bersaiz kecil adalah sokongan pihak pengurus atasan, kesediaan organisasi, tekanan daripada pesaing dan sokongan kerajaan. Pada sudut yang lain, faktor penentu untuk SME dari kategori sederhana adalah sokongan pihak pengurusan atasan, tekanan persaingan and sokongan kerajaan. Sokongan operasi (OS) mempunyai kesan keserhanaan ke atas SME bersaiz medium. Kajian ini mengesahkan kepentingan sokongan operasi yang mempunyai pengaruh ke atas pihak pengurusan atasan dan persepsi mereka terhadap teknologi e-Dagang dari sudut implementasi terhadap organisasi mereka untuk meningkatkan kecekapan. The e-Commerce adoption among small and medium sized enterprises in Malaysia is low. It does not reach the target set in government’s plan. The objective of this study is to investigate the level of e-Commerce adoption among SMEs and to examine the relationship between perceived benefits, perceived barriers, top management support, organization readiness, competitor pressure, government support and e-Commerce adoption. Besides that, three variables: managerial productivity (MP), operational support (OS) and strategic decision aids (SD) from Perceived Strategic Value (PSV) are used to study the moderation effects of these determinant variables. The finding shows that the level of e-Commerce adoption is moderate. The determinant variables of small sized SMEs category to e-Commerce adoption are top management support, organization readiness, competitor pressure and government support. On the other hand, the determinant variables for medium sized SMEs category to e-Commerce adoption are top management support, competitor pressure and government support. The OS has moderation effects on medium sized SMEs. This study confirmed that the importance of the OS has influence on top management level or top manager perception of e-Commerce technologies in term of implementation in their organization to increase effectiveness.

Item Type:	Thesis (PhD)
Subjects:	Q Science > QA Mathematics > QA75.5-76.95 Electronic computers. Computer science
Divisions:	Pusat Pengajian Sains Komputer (School of Computer Sciences) > Thesis
Depositing User:	Mr Noorazilan Noordin
Date Deposited:	23 Feb 2017 04:28
Last Modified:	12 Apr 2019 05:25
URI:	http://eprints.usm.my/id/eprint/32193

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