Mustafa Kamal, Daniel Kamal and Hasan, Hamisah and Abdul Muati @ Zamri Ahmad, Abdul Muati @ Zamri Ahmad (2015) Relationship Between Communication Satisfaction And Organizational Identification: A Upm Case Study. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang.
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Abstract
This study examined the relationship between organizational identification and communication satisfaction. Communication satisfaction was represented by seven dimentions: Organizational Perspective, Personal Feedback, Organizational Integration, Supervisory Communication, Horizontal Communication, Media Quality, and Communication Climate .The present study employed a quantitative approach by utilizing a self-administered survey questionnaire. Data was collected using two established instruments, the Downs and Hazen’s Communication Satisfaction Questionnaire (CSQ) and the Mael’s Scale for Organizational Identification (MOI).
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Additional Information: | Name Of Student : Haja Mydin B. Abdul Kuthoos Phone No. : +60194145540 |
| Subjects: | P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media |
| Divisions: | Pusat Pengajian Komunikasi (School of Communication) > International Conference on Media, Communication, & Culture (ICMCC) Koleksi Penganjuran Persidangan (Conference Collection) > International Conference on Media, Communication, & Culture (ICMCC) |
| Depositing User: | Mr Firdaus Mohamad |
| Date Deposited: | 06 Feb 2017 03:07 |
| Last Modified: | 06 Feb 2017 03:07 |
| URI: | http://eprints.usm.my/id/eprint/31920 |
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