Bajari, Atwar and Rini Anisyahrini, Rini Anisyahrini (2015) (The Transformation Of Corporate Culture Pt. Telkom, Tbk. Indonesia.) The Analysis Of The Organizational Communication Strategies On Transformation Of Corporate Culture Pt. Telkom, Tbk. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang.
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Abstract
Corporate culture affects to the productivity and development of an organization in doing business. Therefore, each period, the company must attempt to developed many strategies to create appropriate conditions and climate. Communication played an important role, because the values, rules, and division of work must be integrated through strategy of corporate communications. The corporate communication encourages success of socialization process of values and expected changes. Therefore, manager, media, message content. staff and communication objectives should be designed in order process of transformation running properly. Communication is one of the key of success of the company achieve the goals.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Additional Information: | Name Of Student : Haja Mydin B. Abdul Kuthoos Phone No. : +60194145540 |
| Subjects: | P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media |
| Divisions: | Pusat Pengajian Komunikasi (School of Communication) > International Conference on Media, Communication, & Culture (ICMCC) Koleksi Penganjuran Persidangan (Conference Collection) > International Conference on Media, Communication, & Culture (ICMCC) |
| Depositing User: | Mr Firdaus Mohamad |
| Date Deposited: | 06 Feb 2017 02:45 |
| Last Modified: | 06 Feb 2017 02:45 |
| URI: | http://eprints.usm.my/id/eprint/31914 |
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