Masoumeh , Mohtaramzadeh
(2016)
B2B E-Commerce Adoption And Its Influence On Performance In Manufacturing Companies In Iran: Mediating Role Of B2b E-Commerce Adoption And Moderating Role Of Organizational Culture.
PhD thesis, Universiti Sains Malaysia.
Abstract
Perdagangan elektronik (B2B E-dagang) memainkan peranan penting dalam
meningkatkan prestasi organisasi. Di peringkat global, penerimaan B2B E-dagang
berkembang pesat. Namun demikian, di Iran, perkembangan fenomena baru ini tidak
sama seperti di tempat lain. Namun demkian, selepas dua dekad kemunculan sistem
B2B E-dagang, syarikat pembuatan di Iran masih berusaha keras dengan penerimaan
sistem B@B E-dagang bersepadu. Walaupun terdapat penyelidikan terdahulu yang
mengkaji faktor yang mempengaruhi penerimaan teknologi, namun ia masih
merupakan isu yang kritikal, yang masih dikaji secara menyeluruh dan perlu digarap
sebaiknya. .Ia termasuk: (1) dapatan kajian terdahulu tentang faktor yang
mempengaruhi penerimaan B2B E-dagang adalah pelbagai. Justeru, terdapat
keperluan agar lebih banyak penyelidikan yang bakal dijalankan memberi tumpuan
terhadap penyederhana (moderator) yang berpotensi seperti pengalaman, pentafsiran,
dan pengurusan pengaruh daripada faktor dalaman dan luaran. (2) Penyelidikan
terdahulu juga mengabaikan kajian tentang prestasi firma sebagai anteseden daripada
penerimaan sistem B2B E-dagang (3). Hampir 86% daripada syarikat pembuatan di
Iran terdiri daripada perusahaan kecil dan sederhana (PKS).
In business, electronic commerce (B2B E-commerce) is known as an
important tool that assists to increase performance in organizations. In this regard,
the global B2B E-commerce adoption is increasing fast, and this new phenomenon is
not at same speed of growth in Iran. After two decade of emerging B2B E-commerce
systems, manufacturing companies in Iran are still struggling with the integrated
B2B E-commerce systems adoption. Although past researches have studied factors
influencing technology adoption, there are still critical issues that have not been
thoroughly investigated and need to be addressed. They include: (1) the findings of
previous studies on factors influence B2B E-commerce adoption has been mixed.
Thus, there is a need for more research to investigate the potential moderators in the
processes of firm is experiencing, interpreting, and managing internal and external
influential factors. (2) Previous researchers have neglected the study of firm
performance as antecedent of adopting B2B E-commerce adoption systems. (3)
Almost 86% of manufacturing companies in Iran belonged to category of SMEs.
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