Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia

Abu Bakar, Zety Shereen (2015) Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia. Masters thesis, Universiti Sains Malaysia.

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Abstract

Kajian kes ini bertujuan untuk mengenal pasti tanda-tanda pengurangan dalam peratusan jualan pertumbuhan Husmat Utara. Pertumbuhan jualan adalah petunjuk yang sesuai dalam menentukan daya saing syarikat. This case study aims to identify symptoms of reduction in the percentage of growth sales of Husmat Utara. Sales growth is the suitable indicator in determining the competitiveness of the company.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 01 Nov 2016 06:25
Last Modified: 12 Apr 2019 05:25
URI: http://eprints.usm.my/id/eprint/30935

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