The Impact of Social Media Adoption and Cloud Computing Adoption on Manufacturing Firm Competitiveness : The Mediating Effect of Supply Chain Responsiveness

Yee , Theng Fong (2015) The Impact of Social Media Adoption and Cloud Computing Adoption on Manufacturing Firm Competitiveness : The Mediating Effect of Supply Chain Responsiveness. Masters thesis, Universiti Sains Malaysia.

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Abstract

Apa yang diperlukan dalam dunia perniagaan yang dinamik masa kini demi memastikan daya saing firma dan kemampanan perniagaan adalah rantaian bekalan yang mampu bertindakbalas dengan pantas. Oleh itu, firma berusaha untuk meningkatkan prestasi pengurusan rantaian bekalan mereka melalui penggunaan teknologi maklumat supaya boleh memberi tindak balas yang lebih baik kepada keadaan pasaran yang sukar diramalkan. What is needed in today dynamic business environment in order to ensure firm competitiveness and business sustainability is a supply chain with rapid response. Hence, firms are relentlessly striving to improve their supply chain management through the use of information technologies in order to better response to the volatile market conditions.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User:	Mr Noorazilan Noordin
Date Deposited:	29 Sep 2016 08:20
Last Modified:	12 Apr 2019 05:25
URI:	http://eprints.usm.my/id/eprint/30630

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