Relationship Quality In Franchising : Antecedents And Outcomes

Ishak, Khairol Anuar (2015) Relationship Quality In Franchising : Antecedents And Outcomes. PhD thesis, Universiti Sains Malaysia.

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Abstract

Kajian ini cuba merungkai secara empirik kepada dua konstruk yang telah dikenalpasti iaitu mekanisme perhubungan dan mekanisme transaksi yang mungkin mempengaruhi kualiti perhubungan. Selain itu, kajian ini juga mengenalpasti dua impak utama kualiti perhubungan iaitu prestasi dan kesetiaan pihak francaisi. This study attempts to examine empirically two constructs namely relational mechanisms and transactional mechanisms which may influence the relationship quality in franchising relationship. Furthermore, this study examines two main outcomes of relationship quality namely performance and loyalty in franchising relationships.

Item Type:	Thesis (PhD)
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User:	Mr Noorazilan Noordin
Date Deposited:	20 Sep 2016 02:12
Last Modified:	12 Apr 2019 05:25
URI:	http://eprints.usm.my/id/eprint/30535

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