Kaeosanit, Methawee
(2015)
Public Relations Strategies For
Building University And Community
Engagement: A Case Study Of Southern
Rajabhat Universities, Thailand.
PhD thesis, Universiti Sains Malaysia.
Abstract
“Jabatan Perhubungan Awam” adalah satu sektor yang sangat penting dalam
setiap organisasi. Jabatan ini memainkan peranan penting dalam menyebarkan berita
bermanfaat dan untuk berhubung dengan pihak-pihak berkepentingan termasuk
masyarakat sekeliling mereka untuk mengambil bahagian dalam aktiviti organisasi.
Universiti sebagai sebuah organisasi yang mendidik generasi muda juga harus
menyediakan khidmat kepada masyarakat. Oleh itu, di Thailand, terdapat sekumpulan
Universiti Rajabhat yang memenuhi keperluan masyarakat dalam pelbagai cara.
“Public Relations Department” is a very essential sector in each organization. This
department is instrumental in disseminating beneficial news and to connect with internal
and external stakeholders including their community to participate in the organisation’s
activities. The university as an organization that educates the young generation should
also provide community services to the society. Accordingly, in Thailand, there is a
group of Rajabhat Universities that responds to the community’s need in many ways.
This research has three main research objectives; (1) To examine the level of public
participation with the university.
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