Public Relations Strategies For Building University And Community Engagement: A Case Study Of Southern Rajabhat Universities, Thailand

Kaeosanit, Methawee (2015) Public Relations Strategies For Building University And Community Engagement: A Case Study Of Southern Rajabhat Universities, Thailand. PhD thesis, Universiti Sains Malaysia.

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Abstract

“Jabatan Perhubungan Awam” adalah satu sektor yang sangat penting dalam setiap organisasi. Jabatan ini memainkan peranan penting dalam menyebarkan berita bermanfaat dan untuk berhubung dengan pihak-pihak berkepentingan termasuk masyarakat sekeliling mereka untuk mengambil bahagian dalam aktiviti organisasi. Universiti sebagai sebuah organisasi yang mendidik generasi muda juga harus menyediakan khidmat kepada masyarakat. Oleh itu, di Thailand, terdapat sekumpulan Universiti Rajabhat yang memenuhi keperluan masyarakat dalam pelbagai cara. “Public Relations Department” is a very essential sector in each organization. This department is instrumental in disseminating beneficial news and to connect with internal and external stakeholders including their community to participate in the organisation’s activities. The university as an organization that educates the young generation should also provide community services to the society. Accordingly, in Thailand, there is a group of Rajabhat Universities that responds to the community’s need in many ways. This research has three main research objectives; (1) To examine the level of public participation with the university.

Item Type: Thesis (PhD)
Subjects: P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions: Pusat Pengajian Komunikasi (School of Communication)
Depositing User: Mr Firdaus Mohamad
Date Deposited: 17 Aug 2016 07:02
Last Modified: 12 Apr 2019 05:25
URI: http://eprints.usm.my/id/eprint/30364

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