Factors Influencing Insurance Agents Behavioral Intention And Usage Of Mobile Technologies As Business Tool

Low , Pei Imm (2015) Factors Influencing Insurance Agents Behavioral Intention And Usage Of Mobile Technologies As Business Tool. Masters thesis, Universiti Sains Malaysia.

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Abstract

Kajian ini bertujuan untuk mengkaji penggunaan teknologi mudah alih dalam perniagaan insurans sebagai peralatan perniagaan. Kajian ini telah menggunakan versi yang diubah suai dari Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) untuk mencari hubungan antara konstruk UTAUT2 dalam niat dan penggunaan tingkah laku. This paper aims to study the adoption of mobile technologies in insurance business as a business tool and its determinants.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 08 Jun 2016 09:07
Last Modified: 12 Apr 2019 05:25
URI: http://eprints.usm.my/id/eprint/30099

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