Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia

Chuar , Pei Ling (2015) Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia. Masters thesis, Universiti Sains Malaysia.

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Abstract

Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lampu ini. This study demonstrates the adaptation of Theory of Planned Behaviour (TPB) to examine the factors influencing Malaysian consumers’ purchase intention towards environmental friendly lighting products (LED) and how purchase intention affects their willingness to pay for the related lighting products.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 23 Mar 2016 07:51
Last Modified: 12 Apr 2019 05:25
URI: http://eprints.usm.my/id/eprint/29995

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