A Model Linking Store Attributes, Service Quality, Customer Experience And Business Performance: A Study Among Community Pharmacies

Chan , Suz Jack (2015) A Model Linking Store Attributes, Service Quality, Customer Experience And Business Performance: A Study Among Community Pharmacies. Masters thesis, Universiti Sains Malaysia.

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Abstract

Tujuan kajian ini adalah untuk: (a) memeriksa kesan langsung kualiti perkhidmatan dan pengalaman pelanggan; (b) memahami kesan langsung sifat stor dan pengalaman pelanggan The aim of this study was to: (a) examine the direct effect of Service Quality and Customer Experience; (b) understand the direct effect of Store Attributes and Customer Experience

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 23 Mar 2016 07:39
Last Modified: 12 Apr 2019 05:25
URI: http://eprints.usm.my/id/eprint/29993

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