Factors affecting credit card usage

Syed Ahmad, Syed Sharaff (1998) Factors affecting credit card usage. Masters thesis, Universiti Sains Malaysia.

Preview

PDF Download (730kB) | Preview

Abstract

Perbelanjaan melalui penggunaan kad kredit telah mencapai tahap yang membimbangkan dimana Bank Negara Malaysia terpaksa mengambil tindakan yang drastik menaikkan bayaran minima bulanan dari 5 % kepada 15 % dari jumlah baki dan mengenakan surcharge sebanyak RMSO.OO setahun untuk setiap kad. Sehingga Jun 1996, terdapat lebih 2 juta kad kredit di Malaysia dengan jumlah transaksi RM4.1 billion. Kajian ini akan cuba mengenalpasti mengapa pengguna kad kredit menggunakan kad mereka dan samada faktor psikografik dan demografik mempengaruhi tahap penggunaan Spending via the using of credit cards has reached an alarming level and had prompted Bank Negara Malaysia to take some drastic actions including increasing the minimum monthly payment from 5% to 15% and imposing an annual surcharge of RM50.00 per card, to curb the spending. As at June 1996, There were estimated more than 2 million cards issued in this country with a total transaction of RM4.1 billion. This study will make an attempt to find out why do people use the cards and whether the demographic and psychographic factors of the card users have a bearing on their level of usage.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User:	HJ Hazwani Jamaluddin
Date Deposited:	04 Mar 2016 08:01
Last Modified:	06 Apr 2018 01:59
URI:	http://eprints.usm.my/id/eprint/29849

Actions (login required)

View Item