Receptiveness Of E-Banking By Malaysian Consumers

Koay, Pei Ling (2002) Receptiveness Of E-Banking By Malaysian Consumers. Masters thesis, Universiti Sains Malaysia.

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Abstract

Evolusi menuju era Internet dan perbankan Internet telah menjadi transformasi paling asas dilalui oleh industri perbankan sehingga kini. Industri perbankan sedang mengalami perubahan yang pesat ekoran perkembangan teknologi maklumat dan komunikasi. Kajian tentang penerimaan perbankan Internet oleh individu amatlah berkurangan. Oleh itu, satu kajian patut dijalankan untuk memahami faktor mempengaruhi keinginan individu dalam penggunaan perbankan Internet. The evolution into the Internet and Internet banking era is set to be the most fundamental transformation that the industry would have ever had to undergo. Malaysia banking industries is undergoing rapid transition due to developments in information technology and telecommunications. There is little research on Internet banking adoption by individuals. Therefore, it is timely to conduct a research to understand individuals' intention to use Internet banking in Malaysia.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HG Finance
Divisions:	Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User:	HJ Hazwani Jamaluddin
Date Deposited:	03 Mar 2016 03:01
Last Modified:	06 Apr 2018 01:59
URI:	http://eprints.usm.my/id/eprint/29828

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