Mohd Noor, Nor Azila
(2005)
Customer-Orientation Behaviour:
Antecedents And Its Impact On Sales
Performance Of Life Insurance Agents.
Masters thesis, Universiti Sains Malaysia.
Abstract
Tingkahlaku berorientasikan · pelanggan yang merujuk kepada
sejauhmana jurujual mengamalkan konsep pemasaran dengan menolong
pelanggan membuat keputusan pembelian yang memenuhi keperluan dan
kep~n mereka telah dianggap sebagai ciri penting untuk menjadi jurujual
yang berjaya.
Customer-orientation behaviour, which refers to the degree to which
salespeople practice the marketing concept by trying to help their customers
make purchase decisions that will satisfy customers' needs and satisfaction
has been acknowledged as an important characteristics of high performers.
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