Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing

Sim, Hock Seng (2006) Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing. Masters thesis, USM.

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Abstract

Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM). Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 07 Oct 2015 07:35
Last Modified: 17 Apr 2017 06:24
URI: http://eprints.usm.my/id/eprint/29469

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