The Role Of Media Relations In Corporate Public Relations Practice: A Study On 15 Public Listed Companies In The Klang Valley

Rama Krishnan, Sharmini (2007) The Role Of Media Relations In Corporate Public Relations Practice: A Study On 15 Public Listed Companies In The Klang Valley. Masters thesis, USM.

[img]
Preview
 PDF
Download (95kB) | Preview

Abstract

Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate public relations practice in Malaysia.

Item Type: Thesis (Masters)
Subjects: N Fine Arts > NX Arts in general > NX1-820 Arts in general
Divisions: Pusat Pengajian Seni (School of the Arts) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 14 Sep 2015 03:17
Last Modified: 13 Jun 2017 06:45
URI: http://eprints.usm.my/id/eprint/29402

Actions (login required)

View Item View Item
USM Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.
Share