Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia

Low, Chee Kong (2006) Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia. PhD thesis, USM.

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Abstract

Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Research in international subsidiary management has made significant advances in understanding the cross-border control mechanisms.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 10 Aug 2015 04:23
Last Modified: 06 Apr 2018 01:59
URI: http://eprints.usm.my/id/eprint/29246

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