Influencing Factors Of Online Advertising Towards Consumer Purchase Intention

Ren, Hongyan (2009) Influencing Factors Of Online Advertising Towards Consumer Purchase Intention. Masters thesis, Universiti Sains Malaysia.

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Abstract

The present study attempts to explore the relationship between the personal beliefs, namely product information, social image, enjoyment and falsity (no sense) ·and purchase intention, whilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka hubungan antara kepercayaan peribadi, maklumat produk, imej sosial, keseronokan, kepalsuan (tanpa perasaan) dan niat pembelian.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Administrator Automasi
Date Deposited: 03 Jun 2015 01:43
Last Modified: 17 Apr 2017 06:23
URI: http://eprints.usm.my/id/eprint/28908

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