Rama Chanderam, Chandra Segar (2009) Halal Marketing In Food And Non Food Product. (The Case Of Nestle And Colgate Palmolive). Masters thesis, Universiti Sains Malaysia.
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Abstract
The case study was about Nestle Malaysia and Colgate Palmolive Malaysia perspective in Halal marketing in food and non food product. Kajian kes ini adalah mengenai Nestle Malaysia dan Colgate Palmolive Malaysia dari perspektif pemasaran Halal dalam perniagaan bahan makanan dan bahan bukan makanan.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business T Technology > TP Chemical Technology > TP368-456 Food processing and manufacture |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Administrator Automasi |
| Date Deposited: | 02 Jun 2015 03:01 |
| Last Modified: | 17 Apr 2017 06:23 |
| URI: | http://eprints.usm.my/id/eprint/28893 |
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