Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island

Ooi, Say Keat (2009) Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island. Masters thesis, Universiti Sains Malaysia.

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Abstract

The purpose of this crosssectional study is to examine the factors influencing consumer purchase intention of dietary supplement products in Penang based on Theory of Planned Behaviour (TPB). Tujuan kajian ini adalah untuk mengkaji faktor-faktor yang mempengaruhi pembelian suplemen pemakanan di kalangan pengguna di negeri Pulau Pinang berdasarkan model Theory of Planned Behaviour (TPB).

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User:	Administrator Automasi
Date Deposited:	02 Jun 2015 02:17
Last Modified:	17 Apr 2017 06:23
URI:	http://eprints.usm.my/id/eprint/28883

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