Mohamed, Baderisang (2009) A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah. PhD thesis, Universiti Sains Malaysia.
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Abstract
This need for a marketing capabilities model that is applicable to MiEs underlies the principal purpose of this research to identify what are the marketing capabilities applied in MIEs.Keperluan untuk model keupayaan pemasaran yang berkaitan dengan enterprais mikro (MiEs) merupakan sebab utama tujuan penyelidikan ini untuk mengenal pasti apakah keupayaan pemasaran yang diguna pakai oleh MiEs;
| Item Type: | Thesis (PhD) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Administrator Automasi |
| Date Deposited: | 26 May 2015 07:05 |
| Last Modified: | 17 Apr 2017 06:23 |
| URI: | http://eprints.usm.my/id/eprint/28802 |
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