Family Purchase Decision: An Examination Of Teenagers’ Resources And Influence Strategies

Fikry@Aziz, Amily (2009) Family Purchase Decision: An Examination Of Teenagers’ Resources And Influence Strategies. PhD thesis, USM.

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Abstract

This section begins with an overview of teenagers’ market. In the background of the study, based on previous studies, it is acknowledged that socioeconomic characteristics (i.e. resources) of teenagers exert an important influence on family purchase decisions

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 20 May 2015 05:34
Last Modified: 06 Apr 2018 01:58
URI: http://eprints.usm.my/id/eprint/28735

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