Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang

Wai , Poh Choo (2011) Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang. Masters thesis, USM.

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Abstract

Tujuan penyelikan ini dijalankan adalah untuk meneliti kaitan antara faktor “Teknologi mesin”, “daya tarikan istilah komersial” serta “sifat-sifat sosial pembekal” terhadap niat pembelian peralatan pengeluaran buatan Malaysia di Pulau Pinang. The purpose of this study to examine the relationship between factors; “Technology of machine”, “Commercial term attractiveness” and “Supplier social attributes” with “Purchase intention of Malaysian made production equipment” in Penang.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User:	Mr Firdaus Mohamad
Date Deposited:	26 Sep 2013 02:04
Last Modified:	12 Apr 2019 05:26
URI:	http://eprints.usm.my/id/eprint/26750

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