Che Ishak, Ismila (2004) Environmental scanning and effectiveness in strategic planning. Masters thesis, Universiti Sains Malaysia.
![[img]](http://eprints.usm.my/style/images/fileicons/application_pdf.png) |
PDF
Download (263kB) |
Abstract
Environmental Scanning is defined as the systematic collection and monitoring of information that describes changes in the environment in order to identify and assess emerging developments in political, social and technological trends, and events that may affect the strategic and tactical objectives of an organization. The effectiveness of strategic planning is directly related to the capacity for the environment scanning.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr. Hazaralie Ramlee |
| Date Deposited: | 24 Jul 2012 02:38 |
| Last Modified: | 17 Apr 2017 06:24 |
| URI: | http://eprints.usm.my/id/eprint/25757 |
Actions (login required)
 |
View Item |
