LEEN, JASMINE YEAP AI (2005) Validation Of A Nomological Network Of Use-Diffusion. Masters thesis, Universiti Sains Malaysia.
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Abstract
In particular, a series of causal relationships were conceptualized to represent a nomological network to model use diffusion process from initial usage of the internet to its impact on future consumption. It was discovered that the model-implied (use-diffusion model) covariance matrix was found to closely fit the sample population dataset. This shows that a parsimonious model that fully represents the use-diffusion process was successful.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr. Hazaralie Ramlee |
| Date Deposited: | 12 Jul 2012 06:03 |
| Last Modified: | 07 Oct 2020 06:34 |
| URI: | http://eprints.usm.my/id/eprint/25646 |
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