Mohd Isa, Salmi (2005) Service Quality And Its Relationship With Customer Satisfaction Towards Customer Loyalty: Perceptions Of Public Listed Companies. Masters thesis, USM.
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Abstract
Kajian ini dijalankan bertujuan untuk menilai kualiti perkhidmatan yang ditawarkan oleh firma audit dan mengkaji hubungan di antara kualiti perkhidmatan, kepuasan dan kesetiaan pelanggan terhadap perkhidmatan yang ditawarkan oleh firma audit. This research was conducted to find and get a better understanding of service quality level and to examine the relationship between service quality, customer satisfaction and customer loyalty with the services offered by the audit firms.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr Firdaus Mohamad |
| Date Deposited: | 04 Jul 2012 01:22 |
| Last Modified: | 17 Apr 2017 06:24 |
| URI: | http://eprints.usm.my/id/eprint/25635 |
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