N.S Murugiah, Muthu Kumar (2009) Elements of marketing mix that affects brand loyalty of prescription drugs in Penang. Masters thesis, USM.
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Abstract
Kajian ini bertujuan untuk meninjau hubungan di antara elemen-elemen kombinasi pemasaran yang terpilih dan pembentukan kesetiaan pengguna terhadap jenama. This study explores the relationships between selected marketing mix elements and the creation of brand loyalty in the prescription drug industry.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr Firdaus Mohamad |
| Date Deposited: | 28 May 2012 07:51 |
| Last Modified: | 17 Apr 2017 05:08 |
| URI: | http://eprints.usm.my/id/eprint/25491 |
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