Lim, Bee Lin (2009) Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia. Masters thesis, USM.
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Abstract
Tujuan kajian ini adalah untuk mengenal-pasti faktor penentu terhadap penggunaan pemasaran melalui web di kalangan firma-firma saiz kecil dan sederhana di Pulau Pinang, Malaysia. The purpose of this study is to investigate the determining factors for the usage of Web-Based Marketing applications by Small and medium-sized enterprises (SMEs) in Penang, Malaysia.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr Firdaus Mohamad |
| Date Deposited: | 28 May 2012 07:51 |
| Last Modified: | 17 Apr 2017 05:08 |
| URI: | http://eprints.usm.my/id/eprint/25489 |
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