Ghani, Khurram (2008) Marketers’ And Sales People Perception About Marketing Ethics. Masters thesis, USM.
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Abstract
Kajian ini di buat untuk mengenalpasti perhubungan nilai moral ahli pemasaran dan etika pemasaran dan juga pemboleh ubah agama sebagai pembolehubah kawalan (Moderator). This research was conducted to examine the relationship between the marketers’ values and marketing ethics moderated by their religious faith.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr Firdaus Mohamad |
| Date Deposited: | 18 May 2012 06:57 |
| Last Modified: | 17 Apr 2017 05:08 |
| URI: | http://eprints.usm.my/id/eprint/25388 |
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