Dejvejen, Farahnaz Moosavi (2008) Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang. Masters thesis, USM.
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Abstract
Kajian ini bertujuan untuk menyelidikii kesan pengetahuan persekitaran ke atas kelakuan persekitaran dan norma s ubjektif, dan juga kesan kelakuan persekitaran dan norma subjektif ke atas niat pelanggan di dalam memilih produk hijau. The purpose of this research was to determine the impact of environmental knowledge as external variable on environmental attitude and subjective norm, along with an effect of environmental attitude and subjective nor m as independent variables on customers’ intention to choose green products.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr Firdaus Mohamad |
| Date Deposited: | 30 Apr 2012 02:01 |
| Last Modified: | 28 May 2018 07:16 |
| URI: | http://eprints.usm.my/id/eprint/25381 |
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