Yu, Shew Ling (2008) Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry. Masters thesis, USM.
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Abstract
Kajian ini bertujuan untuk meninjau perhubungan di antara tiga pembolehubah strategi promosi iaitu pengubahsuaian enjin carian (SEO), rangkaian gabungan, dan perkenalan melalui oral (WOM) kepada trafik laman Web, bagi industri Web hosting. The purpose of this research was to investigate the influence of three promotion strategies variables, search engine optimization (SEO), affiliate networks, and word-of-mouth (WOM) on Website traffic in the context of Web host industry.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr Firdaus Mohamad |
| Date Deposited: | 30 Apr 2012 02:01 |
| Last Modified: | 07 Oct 2020 08:56 |
| URI: | http://eprints.usm.my/id/eprint/25372 |
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