Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry

Yu, Shew Ling (2008) Factors Influence Ongoing Flow Of Customers To E-Commerce Website And Impact On Firm Performance: Web Hosting Industry. Masters thesis, USM.

[img] PDF
Download (139kB)

Abstract

Kajian ini bertujuan untuk meninjau perhubungan di antara tiga pembolehubah strategi promosi iaitu pengubahsuaian enjin carian (SEO), rangkaian gabungan, dan perkenalan melalui oral (WOM) kepada trafik laman Web, bagi industri Web hosting. The purpose of this research was to investigate the influence of three promotion strategies variables, search engine optimization (SEO), affiliate networks, and word-of-mouth (WOM) on Website traffic in the context of Web host industry.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 30 Apr 2012 02:01
Last Modified: 07 Oct 2020 08:56
URI: http://eprints.usm.my/id/eprint/25372

Actions (login required)

View Item View Item
Share