Anak Kechi, Lingkan (2008) Examining The Extent Of Behavior-Based Sales Management Control Strategy In Hotel Industry In Penang. Masters thesis, USM.
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Abstract
Kajian ini bertujuan untuk mengkaji tahap strategi kawalan pengurusan pemasaran berdasarkan perlakuan terhadap prestasi dan kelakuan kakitangan jualan. This study aims to examine the extent of behavior-based sales management control strategy on salesperson behavioral performance and salesperson characteristics.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr Firdaus Mohamad |
| Date Deposited: | 30 Apr 2012 06:47 |
| Last Modified: | 08 Oct 2020 07:15 |
| URI: | http://eprints.usm.my/id/eprint/25368 |
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