Factors Influencing The Green Purchase Behavior Of Environmental Related Volunteers In Penang

Tan, Shwu Shyan (2010) Factors Influencing The Green Purchase Behavior Of Environmental Related Volunteers In Penang. Masters thesis, Universiti Sains Malaysia.

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Abstract

Pengguna mulai sedari bahawa perlakuan pengguna boleh membawa kesan yang besar terhadap alam sekitar. Ini disebabkan oleh kesedaran dunia terhadap kualiti alam sekitar yang semakin mudarat seperti isu kepanasan alam dan pencemaran. Consumers have started to realize that their purchasing behavior can cause a huge impact to the environment as there is a worldwide concern on environmental degradation issues such as global warming and pollutions

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User:	Mr Firdaus Mohamad
Date Deposited:	12 Oct 2011 08:23
Last Modified:	17 Apr 2017 05:08
URI:	http://eprints.usm.my/id/eprint/23745

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