Mohamed, Badaruddin and omar, Shida irwana and Muhibudin, Masitah and Shamsuddin, Nurhashikin
(2009)
Measuring The Competitiveness Of Malaysian Tourism Cities Through The Application Of Multi Dimensional Scaling Analysis.
In: 2009 Incheon APTA Conference , 9-12 July 2009, Songdo Convensia And Hyatt Regency Hotel Incheon,Korea.
Abstract
Tourist destinations contain many desired or expected attributes by travelers. At the same time, the image of a destination has been identified as an influence factor of tourist's travel decision-making, cognition and behaviour
at a destination.
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