The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.

Abdulmajid, Methaq Ahmed (2009) The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity. PhD thesis, Universiti Sains Malaysia.

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Abstract

The understanding of consumers’ processes and activities that people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services to satisfy their needs and desires is crucial to guide Pemahaman proses dan aktiviti pengguna dalam pencarian, pemilihan, pembelian, penggunaan, penilaian dan penyingkiran barangan dan perkhidmatan demi memenuhi keperluan dan keinginan amat penting dalam

Item Type:	Thesis (PhD)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions:	Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User:	MHAH Hazlee Abdul Halil
Date Deposited:	01 Jun 2009 07:36
Last Modified:	06 Apr 2018 01:58
URI:	http://eprints.usm.my/id/eprint/10373

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