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The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb].

S. Rama Krishnan, Sharmini (2007) The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb]. Masters thesis, Universiti Sains Malaysia.

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Abstract

Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate public relations practice in Malaysia. The primary objective was to discover how media relations was viewed and utilised in Malaysian organisations.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
ID Code:9578
Deposited By:Mr Erwan Roslan
Deposited On:28 Apr 2009 08:28
Last Modified:28 Apr 2009 08:28

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