A Theory Of Planned Behavior And Transformational Leadership: An Examination Of Corporate Philanthropy In Malaysia'S Smes

Sim, Gaik Lan (2014) A Theory Of Planned Behavior And Transformational Leadership: An Examination Of Corporate Philanthropy In Malaysia'S Smes. Masters thesis, Perpustakaan Hamzah Sendut.

[img]
Preview
PDF
Download (22MB) | Preview

Abstract

According to SME Annual Report 2012 - 2013, Malaysia Small Medium Enterprises (SMEs) will become the nation's future engine of growth. In addition, the government had launched SME Master plan 2012 - 2020 which define the policy direction for SMEs companies toward achieving Malaysia's goal of becoming high income nation by 2020. Despite the important role play by SMEs companies, little attention has been given to understand these groups of company engagement in corporate philanthropy. The involvement by SMEs companies in corporate giving is critical in order to ensure Malaysia become a caring nation by 2020. This study intends to examine the determinants of SMEs corporate philanthropy decision. Ajzen's theory of planned behavior (TPB) and Bass's transformational leadership theory which have been validated in many academic fields will provide the theoretical foundation for a further understanding of SMEs companies' philanthropic behaviors. Moral obligation and government incentives were also included to provide a more complete study. The study was carried out using 82 questionnaires answered by SMEs companies' top management.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > H Social Sciences (General) > H1-99 Social sciences (General)
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Hasmizar Mansor
Date Deposited: 09 Sep 2024 03:56
Last Modified: 10 Sep 2024 02:51
URI: http://eprints.usm.my/id/eprint/61072

Actions (login required)

View Item View Item
Share