The Television Audience In Batu Pahat: A Study Of Viewers’ Characteristics And Viewing Patterns

Leu, Siew Ying (1982) The Television Audience In Batu Pahat: A Study Of Viewers’ Characteristics And Viewing Patterns. Project Report. Universiti Sains Malaysia. (Submitted)

Preview

PDF Download (975kB) | Preview

Abstract

This is a descriptive study of Tv audience in Batu Pahat. (Batu Pahat is a town in Johore where TV viewers can view programmes from TV Malaysia as well as TV Singapore.) It will try to describe who these viewers are. The extent that viewers are exposed to more channels and therefore their viewing habits as well as whether ‘spillover’ has any effects on the viewers.

Item Type:	Monograph (Project Report)
Subjects:	A General Works > AC Collections. Series. Collected works > AC801-895 Inaugural and program dissertations
Divisions:	Pusat Pengajian Ilmu Kemanusiaan (School of Humanities) > Monograph
Depositing User:	Mr Aizat Asmawi Abdul Rahim
Date Deposited:	16 Aug 2022 01:52
Last Modified:	16 Aug 2022 01:52
URI:	http://eprints.usm.my/id/eprint/54102

Actions (login required)

View Item