Supplier Selection In Malaysian Social Commerce Microenterprises

Haris, Juwairiah (2021) Supplier Selection In Malaysian Social Commerce Microenterprises. PhD thesis, Universiti Sains Malaysia.

[img]
Preview
 PDF
Download (715kB) | Preview

Abstract

Based on the Theory of Planned Behaviour (TPB), this study extended and included five supplier performance attributes which are service warranty, delivery, relationship, quality, and price. From this extended TPB, eight variables were investigated to examine the causal relationships among the variables with respect to selection intention and supplier selection behaviour.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Aizat Asmawi Abdul Rahim
Date Deposited: 24 Jun 2022 09:37
Last Modified: 24 Jun 2022 09:37
URI: http://eprints.usm.my/id/eprint/53052

Actions (login required)

View Item View Item
USM Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.
Share