Green Awareness Effects On Consumers' Purchasing Decision: Some Insights From Malaysia

Mohd. Suki, Norazah (2013) Green Awareness Effects On Consumers' Purchasing Decision: Some Insights From Malaysia. International Journal of Asia Pacific Studies (IJAPS), 9 (2). pp. 50-63. ISSN ISSN: 1823-6243

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Abstract

Consumers' awareness on products marketed in green marketing is important in guiding their purchasing decision of green products. This study aims to examine the influence of consumers' environmental concerns, awareness of green product, price and brand image on their purchasing decision of green products. A total of 200 completed responses were collected in the survey. Responses were randomly drawn from students in a public university in the Federal Territory of Labuan, Malaysia. Their participation was purely voluntary.

Item Type:	Article
Subjects:	P Language and Literature > P Philology. Linguistics > P1-1091 Philology. Linguistics(General)
Divisions:	Penerbit Universiti Sains Malaysia (USM Press) > International Journal of Asia Pacific Studies (IJAPS)
Depositing User:	Mr Firdaus Mohamad
Date Deposited:	30 May 2018 08:41
Last Modified:	30 May 2018 08:41
URI:	http://eprints.usm.my/id/eprint/40649

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