Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users

Abdul Qader, Iman Khalid (2017) Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users. PhD thesis, Universiti Sains Malaysia.

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    Abstract

    Pengalaman jenama adalah faktor penting bagi meningkatkan nilai jenama kerana pemasar dan perniagaan akan mendapat kelebihan kompetitif melalui jenama yang berjaya Brand experience is an important factor to increase brand equity, as marketers and businesses can gain competitive advantage through successful brands

    Item Type: Thesis (PhD)
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
    Divisions: Pusat Pengajian Pengurusan (School of Management) > Thesis
    Depositing User: Mr Erwan Roslan
    Date Deposited: 20 Feb 2018 14:57
    Last Modified: 17 May 2018 11:09
    URI: http://eprints.usm.my/id/eprint/39055

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