Peranan dan amalan perhubungan awam di Malaysia : satu kajian kes terhadap pegawai perhubungan awam kerajaan

Muthan, Periasamy (2007) Peranan dan amalan perhubungan awam di Malaysia : satu kajian kes terhadap pegawai perhubungan awam kerajaan. Masters thesis, Universiti Sains Malaysia .

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Abstract

Kajian ini adalah merupakan satu kes terhadap peranan dan amalan pegawai perhubungan awam kerajaan di Malaysia. Kajian ini dijalankan berpandukan tipologi peranan atau role typology dan model perhubungan awam. Seramai 48 orang pegawai perhubungan awam telah di pilih sebagai sampel kajian menggunakan kaedah sampel rawak bebas. Metod soal selidik dan temubual telah digunakan untuk mengumpul data kajian ini. Statistik deskriptif telah digunakan untuk menganalisis data kajian. Data di analisis menggunakan sistem SPSS. Hasil kajian menunjukkan tipologi peranan 'pemudah cara komunikasi' ataupun model craft, yang meliputi model 'perantara akhbar/publisiti' dan 'informasi publik' menonjol sebagai peranan dan amalan dominan di kalangan pegawai perhubungan awam kerajaan. This study is a case study on the roles and practices of government public relations officers in Malaysia through the application of role typology and public relations models. A survey among 48 government public relations officers was conducted. A simple random type sampling was adopted for this study. Data were obtained through a self-administered set of questionnaire and in-depth interview. Descriptive statistics were used to analyze and interpret the data. SPSS System was utilized to analyze the data. The findings suggest that the 'Communication facilitator' role and 'press agentry/publicity' and 'public information' of the 'craft' model emerged as a dominant role and practice among government public relations officers.

Item Type: Thesis (Masters)
Subjects: P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions: Pusat Pengajian Komunikasi (School of Communication)
Depositing User: Mr Noorazilan Noordin
Date Deposited: 02 Aug 2017 00:56
Last Modified: 02 Aug 2017 01:02
URI: http://eprints.usm.my/id/eprint/35913

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