CROSS-CULTURAL WEB DESIGN STUDY: RESEARCHERS’CHALLENGING TASKS IN DEVELOPING COUNTRIES

Goh, Chu Hiang (2016) CROSS-CULTURAL WEB DESIGN STUDY: RESEARCHERS’CHALLENGING TASKS IN DEVELOPING COUNTRIES. Asia Pacific Journal of Contemporary Education and Communication Technology. pp. 190-199. ISSN 2205-6181

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    Abstract

    Cross-cultural web design research in developing countries especially in Southeast Asia is challenging due to its cross-cultural constraints and complexities. Drawn from analysis and extensive literature review in cross-cultural studies, HCI and design theories, the paper presents the current research trends and challenges faced by contemporary researchers in this area. Myriad of definitions and understanding of culture; uncritical adoption of models and culture theories; issues of etic, emic and the problems of pseudo-etic claims in research findings; and the significant role of designer as primary decision-maker in design processes, are the challenges delineated in this paper. It is crucial to examine these issues to secure the best practice in cross-cultural web design study. The paper concludes by indicating a substantial misdirection in the current research trends and suggests that a redirection of research approach is essential to improve the web service in government websites in order to further enhance social and economic development. Five significant guidelines to conduct cross-cultural web design research in developing countries are thus proposed.

    Item Type: Article
    Uncontrolled Keywords: Cross-cultural Studies, HCI, Web Design, Malaysia, Southeast Asia
    Subjects: H Social Sciences > HM Sociology
    N Fine Arts > NX Arts in general
    Divisions: Pusat Pengajian Seni (School of Arts)
    Depositing User: Administrator Automasi
    Date Deposited: 09 Mar 2017 09:37
    Last Modified: 09 Mar 2017 09:37
    URI: http://eprints.usm.my/id/eprint/32352

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