Relationship Between Communication Satisfaction And Organizational Identification: A Upm Case Study

Mustafa Kamal, Daniel Kamal and Hasan, Hamisah and Abdul Muati @ Zamri Ahmad, Abdul Muati @ Zamri Ahmad (2015) Relationship Between Communication Satisfaction And Organizational Identification: A Upm Case Study. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang.

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    Abstract

    This study examined the relationship between organizational identification and communication satisfaction. Communication satisfaction was represented by seven dimentions: Organizational Perspective, Personal Feedback, Organizational Integration, Supervisory Communication, Horizontal Communication, Media Quality, and Communication Climate .The present study employed a quantitative approach by utilizing a self-administered survey questionnaire. Data was collected using two established instruments, the Downs and Hazen’s Communication Satisfaction Questionnaire (CSQ) and the Mael’s Scale for Organizational Identification (MOI).

    Item Type: Conference or Workshop Item (Paper)
    Additional Information: Name Of Student : Haja Mydin B. Abdul Kuthoos Phone No. : +60194145540
    Subjects: P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
    Divisions: Pusat Pengajian Komunikasi (School of Communication) > International Conference on Media, Communication, & Culture (ICMCC)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 06 Feb 2017 11:07
    Last Modified: 06 Feb 2017 11:07
    URI: http://eprints.usm.my/id/eprint/31920

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