Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia

Tan, Wee Lee (2015) Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia. Masters thesis, Universiti Sains Makaysia.

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Abstract

Kajian kontemporari ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap bangunan kediaman hijau dan cara niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk bangunan ini. The contemporary study demonstrates the adaptation of Theory of Planned Behaviour (TPB) to examine the factors influencing Malaysian consumers’ purchase intention towards green residential buildings and how purchase intention affects their willingness to pay for such buildings.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User:	Mr Noorazilan Noordin
Date Deposited:	29 Sep 2016 04:48
Last Modified:	12 Apr 2019 05:25
URI:	http://eprints.usm.my/id/eprint/30620

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