The Role Of Social Media On Recycling Behaviour

Muniandy, Sujata (2015) The Role Of Social Media On Recycling Behaviour. Masters thesis, Universiti Sains Malaysia.

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Abstract

Tujuan penyelidikan ini dilaksanakan adalah untuk mengkaji tingkah laku penduduk di Pulau Pinang mengenai kitar semula serta mendapatkan pemahaman yang lebih jelas mengenai peranan dan penggunaan media sosial dalam mempengaruhi tingkah laku manusia. Selain sikap, norma sosial dan keberkesanan diri, kajian itu juga berhasrat untuk menyelidik dengan lebih mendalam tentag peranan kerajaan dan Badan Bukan Kerajaan (NGO) dalam perkara ini. The aim of this study is to examine recycling intention behaviour among the general public in Penang and gain better understanding on the role and usage of social media in influencing people’s behaviour. Apart from attitude, social norms and self-efficacy, the study also intends to investigate the role of government and NGO on the strength of intention behaviour relationship with regards to recycling.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Noorazilan Noordin
Date Deposited: 28 Sep 2016 02:47
Last Modified: 17 May 2018 03:11
URI: http://eprints.usm.my/id/eprint/30596

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