The Influence Of Muslims’ Involvement With Traveling To Islamic Destinations On Malaysia’s Islamic Brand Equity

Shafaei, Fatemeh (2015) The Influence Of Muslims’ Involvement With Traveling To Islamic Destinations On Malaysia’s Islamic Brand Equity. PhD thesis, Universiti Sains Malaysia.

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    Abstract

    Pertambahan bilangan pelancong Muslim di dunia menjadikan pasaran ini antara salah satu topik yang menarik di dalam kajian pelancongan. Hal ini menarik destinasi-destinasi pelancongan untuk lebih menerima konsep pelancongan berasaskan Islam dan halal. The growing number of Muslim tourists in the world made this market as one of the most interesting topics in tourism studies. It has urged many destinations to step forward to embrace the concepts such as Islamic tourism and halal tourism.

    Item Type: Thesis (PhD)
    Subjects: T Technology > TH Building construction > TH1-9745 Building construction
    Divisions: Pusat Pengajian Perumahan, Bangunan & Perancangan (School of Housing, Building & Planning) > Thesis
    Depositing User: Mr Noorazilan Noordin
    Date Deposited: 29 Aug 2016 15:25
    Last Modified: 22 Mar 2017 09:44
    URI: http://eprints.usm.my/id/eprint/30426

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