Chuar , Pei Ling
(2015)
Factors Influencing Malaysian Consumers’
Purchase Intention On Enviromental Friendly
Lighting Products In Malaysia.
Masters thesis, Universiti Sains Malaysia.
Abstract
Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku
Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian
pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat
pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lampu ini.
This study demonstrates the adaptation of Theory of Planned Behaviour (TPB)
to examine the factors influencing Malaysian consumers’ purchase intention towards
environmental friendly lighting products (LED) and how purchase intention affects
their willingness to pay for the related lighting products.
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